The Company

JD.com, Inc. (Nasdaq: JD) is China's largest retailer, online or offline, and the world's third largest Internet company by revenue. With more than 300 million customers, JD.com is expanding quickly in China because consumers increasingly demand the authentic, high-quality products JD is known for. We work closely with  both domestic brands and top international brands to bring fresh food, apparel, home appliances, baby products and more to Chinese consumers.

The Challenges

  • The effect of traditional channels for acquiring customers is limited and ROI cannot be measured.
  • B2B customers are mostly rational buying behaviors, paying more attention to the balance of value and price.

Lead Target

  • Target Location: Mainland China
  • Target Position: Procurement, Administration, HR
  • Target Decision Makers: manager level and above

The Solution

To use e-mail marketing on the potential customers with Beverf B2B Lead-Gen Solution,so as to obtain sales leads and improve brand influence.

The Results

  • 17000 + accurate potential customers were effectively reached in 2 weeks
  • 1707 potential customers were interested in the liquidity services business and browsed the email contents
  • 41 sales leads were obtained, the expected target was exceeded by 14%