The Company

Liquidity Services (NASDAQ: LQDT) employs innovative e-commerce marketplace solutions to manage, value, and sell inventory and equipment for business and government clients. They operate a network of leading e-commerce marketplaces that enable buyers and sellers to transact in an efficient, automated environment offering over 500 product categories.

The Challenges

  • Weak awareness of idle assets management in Chinese companies, getting potential customers is difficult.
  • The effect of traditional channels for acquiring customers is limited and ROI cannot be measured.

The Solution

  • To use e-mail marketing on the potential customers with Beverf B2B Lead-Gen Solution,so as to obtain sales leads and improve brand influence.
  • To introduce the background of liquidity services and the case of one-stop solution for idle asset management and disposal.

The Target

  • Target Location: Mainland China, Hong Kong, Macao and Taiwan
  • Target Industries: Manufacturing
  • Target Position: Procurement, supply chain, production, manufacturing, finance related
  • Target Decision Makers: manager level and above

The Results

  • 30000 + accurate potential customers were effectively reached in 3 weeks
  • 2999 potential customers were interested in the liquidity services business and browsed the email contents
  • 20 sales leads were obtained, the expected target was exceeded by 100%