FacStore is a corporate membership mall of JD.com. It optimizes the supply chain to provide enterprises with quality products below 10% - 15% of the market price, and tailors the scene procurement solution for corporate members. Enterprises reduce procurement costs and improve procurement efficiency.
- The effect of traditional channels for acquiring customers is limited and ROI cannot be measured.
- B2B customers decisions are based on value. They are mostly rational buying behaviors, paying more attention to the balance of value and price.
- Target Location: Mainland China
- Target Position: Procurement, Administration, HR
- Target Decision Makers: manager level and above
To use e-mail marketing on the potential customers with Beverf B2B Lead-Gen Solution，so as to obtain sales leads and improve brand influence.
- 20000 + accurate potential customers were effectively reached in 2 weeks.
- 70% of the sales leads were completed in the first week.
- 80% reduction in acquisition costs for a single lead.